Christian 
Rodriguez


I’m a Product Designer with a knack for tackling design challenges head-on, whether it's building a robust design system or belting out my favourite tunes at karaoke night.



Let's create something amazing together—preferably with a catchy soundtrack!

 

works (UXUI)
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[ 02 ] Case Study: 
Case Study: Enhancing TV Guide Tonight for Competitive Advantage

—Intro

TVGuideTonight.com.au aims to enter the market as a strong competitor to Nine's TVGuide.com.au. The key objective is to enhance content discoverability, increase referrals to 7plus, and create more touchpoints with Channel 7's ecosystem. 

This includes seamless integration with 7NEWS and Inside7.com.au.



— Research and Analysis:
  • User Interviews: Conducted interviews with current app users to understand their preferences and pain points.
  • Competitive Analysis: Studied competitors' apps to identify best practices and areas for improvement.
  • Analytics Review: Analyzed existing app data to identify trends in user behavior and areas with high drop-off rates.
 
User Flows, buttons and Interaction states.
Key Insights:

  • Discoverability Issues: Users often struggle to find specific content due to cluttered interfaces and lack of effective search and filter options.
  • Referral Opportunities: Users prefer having direct links to streaming services for immediate content access.
  • Touchpoint Engagement: Increasing the number of interaction points with the brand enhances user loyalty and engagement.
  • Integrated News Consumption: Users appreciate having access to news and behind-the-scenes content within the same platform.
  • Solution

— Solution

A redesigned TV guide platform focusing on intuitive navigation, personalized recommendations, and seamless integration with Channel 7's other digital assets. 

Key features include:
  • Advanced Search and Filters: Enhanced search functionality with robust filtering options to improve content discoverability.
  • Personalized Recommendations: AI-driven recommendations based on user preferences and viewing history.
  • Integrated Referrals: Direct links to 7plus for easy access to on-demand content.
  • Multi-Touchpoint Engagement: Embedding links and promotions for Channel 7 content throughout the site.
  • News Integration: Real-time news updates and exclusive content from 7NEWS and Inside7.com.au.


Mobile web mock screens - Home, Article, Menu and location selectors.
Feature development:
  • Search and Filter System: Develop an advanced search engine with filters based on genre, popularity, and user ratings.
  • Recommendation Engine: Implement a machine learning algorithm to provide personalized content suggestions.
  • Seamless Referrals: Integrate API connections to 7plus for direct streaming access.
  • Content Embedding: Create interactive widgets and banners for Channel 7 content within the TV guide.
  • News and Updates: Embed real-time feeds and exclusive news stories from 7NEWS and Inside7.com.au.
  • User Engagement Strategies


TVGuide widgets on 7NEWS web, 7NEWS app

— User Engagement Strategies
  • Interactive Content: Regularly update the site with interactive polls, quizzes, and user-generated content to keep users engaged.
  • Notifications and Alerts: Provide users with the option to receive notifications for their favorite shows and breaking news.
  • Social Media Integration: Encourage users to share their favorite shows and news articles on social media platforms.
  • Loyalty Programs: Implement loyalty rewards for frequent users, offering exclusive content and early access to new features.


Tvguidetonight.com.au

— Metrics for Success

  • User Engagement: Track metrics such as time spent on site, page views per session, and user retention rates.
  • - Referral Traffic: Monitor the number of referrals to 7plus, 7NEWS, and Inside7.
  • - Content Discoverability: Measure the effectiveness of search and recommendation features through user satisfaction surveys and usage data.
  • - Overall Traffic: Analyze the overall increase in traffic to TVGuideTonight.com.au post-launch.

— Outcomes

  • Improved User Experience: Users find content more easily and enjoy a more personalized viewing experience.
  • Increased Traffic to 7plus: Significant rise in referrals and user engagement with 7plus streaming service.
  • Enhanced Brand Loyalty: More touchpoints with Channel 7 lead to increased user loyalty and brand recognition.
  • Higher User Retention: Integrated news and exclusive content keep users returning to the platform.


By addressing the pain points of content discoverability and creating a more integrated user experience, TVGuideTonight.com.au aims to stand out in the competitive media landscape and strengthen Channel 7’s digital presence. 


Continuous user feedback and iterative improvements will be crucial in maintaining and enhancing the platform's relevance and usability.

www.tvguidetonight.com.au



other work—